Latest Notes :

FEATURES OF ADVERISING

Advertising, as an activity, is not possible free of cost. If it is not paid for, it is publicity, propaganda or a rumour where the person may or may not spend

KEY PLAYERS IN ADVERTISING

Advertising begins with the advertiser, the person organisation that uses advertising to send-out a message about its products. The advertiser initiates the advertising effort by identifying a marketing problem that advertising can solve.

INDIAN ADVERTISING CODES AND ETHICS

Advertising, generally speaking, is the promotion of goods, services and ideas, usually performed by an identified sponsor. Marketers see advertising as part of an overall promotional strategy. Other components of the promotional mix include publicity, public relations, personal selling, and sales promotion.

ADVERTISING: DEVELOPING AD PROGRAMMES​

 This refers to the purpose/objective behind advertising. The objectives behind advertising are varied in character. They include sales promotion, information and guidance to consumers, developing brand loyalty, market goodwill, facing market competition effectively, making the products popular/successful and introduction of a new product.

Setting the advertising objective is determined by the target market and the positioning established by the organisation’s marketing strategy. 

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